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Menu Engineering

Price smarter. Build cocktail recipes that hit margin targets and identify your stars versus your dogs.

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Modern restaurant dining room with dark wood tables and warm lighting, the kind of room where menu engineering decisions drive profit
Menu Engineering

Menu Engineering for Bars: Stars, Puzzles, Plow Horses, Dogs

Menu engineering for bars applied to cocktails, BTG wine, and draft. The 4 quadrants, a worked example, and what to do with each category.

The PourIQ Team 13 min read
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